The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains Paperback – September 18, 2018

by Robert H. Lustig (Author)

“Explores how industry has manipulated our most deep-seated survival instincts.”—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker

The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.

While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover.

Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape.

With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.

Mycorrhizal Planet: How Symbiotic Fungi Work with Roots to Support Plant Health and Build Soil Fertility

Mycorrhizal Planet: How Symbiotic Fungi Work with Roots to Support Plant Health and Build Soil Fertility Hardcover – February 28, 2017

by Michael Phillips (Author)

Regenerative practices for the farm, garden, orchard, forest, and landscape

Mycorrhizal fungi have been waiting a long time for people to recognize just how important they are to the making of dynamic soils. These microscopic organisms partner with the root systems of approximately 95 percent of the plants on Earth, and they sequester carbon in much more meaningful ways than human “carbon offsets” will ever achieve. Pick up a handful of old-growth forest soil and you are holding 26 miles of threadlike fungal mycelia, if it could be stretched it out in a straight line. Most of these soil fungi are mycorrhizal, supporting plant health in elegant and sophisticated ways. The boost to green immune function in plants and community-wide networking turns out to be the true basis of ecosystem resiliency. A profound intelligence exists in the underground nutrient exchange between fungi and plant roots, which in turn determines the nutrient density of the foods we grow and eat.

Exploring the science of symbiotic fungi in layman’s terms, holistic farmer Michael Phillips (author of The Holistic Orchard and The Apple Grower) sets the stage for practical applications across the landscape. The real impetus behind no-till farming, gardening with mulches, cover cropping, digging with broadforks, shallow cultivation, forest-edge orcharding, and everything related to permaculture is to help the plants and fungi to prosper . . . which means we prosper as well.

Building soil structure and fertility that lasts for ages results only once we comprehend the nondisturbance principle. As the author says, “What a grower understands, a grower will do.” Mycorrhizal Planet abounds with insights into “fungal consciousness” and offers practical, regenerative techniques that are pertinent to gardeners, landscapers, orchardists, foresters, and farmers. Michael’s fungal acumen will resonate with everyone who is fascinated with the unseen workings of nature and concerned about maintaining and restoring the health of our soils, our climate, and the quality of life on Earth for generations to come.

What Really Makes You Ill?: Why Everything You Thought You Knew About Disease Is Wrong

What Really Makes You Ill?: Why Everything You Thought You Knew About Disease Is Wrong Paperback – December 24, 2019

by Dawn Lester (Author), David Parker (Author)

This book will explain what really makes you ill and why everything you thought you knew about disease is wrong. “Doctors are men who prescribe medicines of which they know little, to cure diseases of which they know less, in human beings of whom they know nothing.” Voltaire. The conventional approach adopted by most healthcare systems entails the use of ‘medicine’ to treat human disease. The idea encapsulated by the above quote attributed to Voltaire, the nom de plume of François-Marie Arouet (1694-1778), will no doubt be regarded by most people as inapplicable to 21st century healthcare, especially the system known as modern medicine. The reason that people would consider this idea to no longer be relevant is likely to be based on the assumption that ‘medical science’ has made significant advances since the 18th century and that 21st century doctors therefore possess a thorough, if not quite complete, knowledge of medicines, diseases and the human body. Unfortunately, however, this would be a mistaken assumption; as this book will demonstrate.

The Invisible Rainbow: A History of Electricity and Life

The Invisible Rainbow: A History of Electricity and Life Paperback – Illustrated, March 9, 2020

by Arthur Firstenberg (Author)

50,000 copies sold! Cell towers, Wi-fi, 5G: electricity has shaped the modern world. But how has it affected our health and environment?

Over the last 220 years, society has evolved a universal belief that electricity is ‘safe’ for humanity and the planet. Scientist and journalist Arthur Firstenberg disrupts this conviction by telling the story of electricity in a way it has never been told before―from an environmental point of view―by detailing the effects that this fundamental societal building block has had on our health and our planet.

In The Invisible Rainbow, Firstenberg traces the history of electricity from the early eighteenth century to the present, making a compelling case that many environmental problems, as well as the major diseases of industrialized civilization―heart disease, diabetes, and cancer―are related to electrical pollution.

Good-Bye Germ Theory: ending a century of medical fraud

Good-Bye Germ Theory: ending a century of medical fraud Paperback – August 12, 2004

by Dr. William P Trebing (Author)

Good-bye Germ Theory is a must read for all those who love children. It is especially written for parent’s education. You will learn pertinent facts about an ever growing and oppressive medical system that has been rooting themselves into the lives of each American for over 75 years. Unlike other books of its’ kind, Good-bye Germ Theory attacks the actual core of medical belief which is portrayed as science, but turns out to be more like dogmatic religion. Also unique to this book is its’ legal research section. Parents often feel so overwhelmed with the complexities of the legal system, that they succumb to unwanted medical treatment for their children. This book will show you how to know your particular State’s vaccination laws inside-out, so that any person may effectively challenge an oppressive vaccination law using the many legal forms provided.

Essential Spices & Herbs: Ginger

Essential Spices & Herbs: Ginger: The Anti-Nausea, Pro-Digestive and Anti-Cancer Spice. Natural Healing Recipes Included (Essential Spices and Herbs Book 2) Kindle Edition

by Joseph Veebe (Author)

Find out amazing health benefits of ginger! Recipes included!
Ginger is a spice known to man for thousands of years and have been used for cooking and as a natural remedy for common ailments. Recent studies have shown that ginger has anti-cancer, anti-inflammatory and anti-oxidant properties. Ginger helps in reducing muscle pain and is an excellent remedy for nausea. Ginger promotes a healthy digestive system. The book details:

Many health benefits of ginger including fighting cancer, inflammation, pain and nausea

Remedies using ginger

Recipes for teas, smoothies and dishes

References and links to a number of research studies on the effectiveness of ginger

Essential Spices and Herbs: Ginger is a quick read and offers a lot of concise information. A great tool to have in your alternative therapies and healthy lifestyle tool box!

The Way of The Iceman: How The Wim Hof Method Creates Radiant Longterm Health–Using The Science and Secrets of Breath Control, Cold-Training and Commitment

Science has now proved that the legendary Wim Hof Method of breath control and cold-training can dramatically enhance energy levels, improve circulation, reduce stress, boost the immune system, strengthen the body and successfully combat many diseases. While Wim Hof himself has run marathons in -30 C in shorts, swum hundreds of meters under the ice, sat in a tank of ice for 90 minutes without his core temperature changing and boosted his metabolism by over 300%, The Way of The Iceman documents how anyone can use Wim’s methods to transform their health and strength, quickly and safely.
“After teaching specialized breathing techniques to SEALs for years, helping them focus, stay warm in the cold ocean and get centered in combat, I can attest to the authenticity and power of Wim Hof’s methods. Wim Hof is providing a great service with his new book The Way of The Iceman by bringing breath training and simple, powerful health practices into mainstream consciousness.”–MARK DIVINE, US Navy SEAL (ret), founder SEALFIT, bestselling author of Unbeatable Mind and Way of the SEAL

“Wim Hof’s teachings show us how to recalibrate our bodies in a way that recognizes the extremes of our natural environment as teachers to be celebrated and consulted, rather than enemies to be insulated against. Wim’s deepest insights resonate with our hunter-gatherer ancestors, who understood the wisdom of adapting to the natural world rather than trying to dominate and control it.”–CHRISTOPHER RYAN, PhD., New York Times bestselling author of Sex at Dawn

‬‪”I am continuously searching for ways to expand my mind, body and spirit—Wim Hof and The Way of The Iceman have done just that! He shows us that human potential is limitless and we are ALL capable of anything we set our minds to.”‬‬‬‬‬‬‬
–LEWIS HOWES, New York Times bestselling author of The School of Greatness ‬‬‬‬‬‬‬

“What fascinates me most about Wim Hof’s method is the potential application for athletes…the science in this book shows that we can all amplify our recovery, maximize our pain tolerance, massively jack up energy levels and even learn to control inflammation…and it can be done without resorting to toxic drugs. In fact, the system outlined in this manual might just be the key to producing a generation of enhanced but drug-free athletes.”–PAUL “COACH” WADE, author of Convict Conditioning‬‬

“With The Way of The Iceman, Wim Hof has given a profound gift to public health. The science is solid and the results actual and measureable. Through years of commitment and self-experimentation, Wim has empirically figured out how to exert significant control over the autonomic nervous system, a feat once thought impossible. His method has held up to scrutiny under the dispassionate lens of science, expanding our knowledge of what is possible with dedicated training in what is now known as the Wim Hof Method.

Deceptively simple, and incredibly powerful, The Way of the Iceman gives you not only the scientific framework, but actionable steps you can implement to take back control over your high-jacked brain, increase resilience from illness, and start healing yourself from the inside out. The Wim Hof Method has become a cornerstone in my personal daily wellness plan, and as a public health physician, I cannot recommend it highly enough.”–Dr. CHRIS HARDY, D.O. MPH, CSCS, Public Health Physician, Integrative Medicine Specialist

“The Way of The Iceman is one of only two books in my life that I have read cover to cover the first time I put my hands on it. This book is the missing link for most of us: the discussion of breathing is so simple, yet so doable; coaches and athletes will understand a newer and simpler means of recovery. The method is so simple, yet so elegant. It’s marvelous and I think you will apply the techniques immediately.”–DANIEL JOHN, author of Never Let Go.